ืœื•ื’ื• ื—ื‘ืจืช ื”ืคืจืกื•ื

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ืœื•ื’ื• ื—ื‘ืจืช ื”ืคืจืกื•ื
ื”ืžื“ืจื™ืš ื”ืžืงื™ืฃ ืœืงื™ื“ื•ื ืžืžื•ืžืŸ ื‘ื’ื•ื’ืœ

ื”ืžื“ืจื™ืš ื”ืžืงื™ืฃ ืœืงื™ื“ื•ื ืžืžื•ืžืŸ ื‘ื’ื•ื’ืœ

ื›ืœ ืžื” ืฉืฆืจื™ืš ืœื“ืขืช ืขืœ Google Ads - ืžื”ื™ืกื•ื“ื•ืช ื•ืขื“ ืœื˜ื›ื ื™ืงื•ืช ืžืชืงื“ืžื•ืช

ื™ืกื•ื“ื•ืช ื”ืงื™ื“ื•ื ื”ืžืžื•ืžืŸ

ืงื™ื“ื•ื ืžืžื•ืžืŸ ื‘ื’ื•ื’ืœ ื”ื•ื ืื—ื“ ื”ื›ืœื™ื ื”ื—ื–ืงื™ื ื‘ื™ื•ืชืจ ื‘ืฉื™ื•ื•ืง ื”ื“ื™ื’ื™ื˜ืœื™ ื›ื™ื•ื, ื”ืžืืคืฉืจ ืœื”ื’ื™ืข ืœืœืงื•ื—ื•ืช ื‘ื“ื™ื•ืง ื‘ืจื’ืข ืฉื”ื ืžื—ืคืฉื™ื ืืช ื”ืžื•ืฆืจ ืื• ื”ืฉื™ืจื•ืช ืฉืœืš.

ืžื˜ืจื•ืช ื”ืงื™ื“ื•ื

  • ื”ื’ื“ืœืช ืžื›ื™ืจื•ืช
  • ื’ื™ื•ืก ืœื™ื“ื™ื
  • ื—ืฉื™ืคืช ื”ืžื•ืชื’
  • ื”ื’ื“ืœืช ืชื ื•ืขื” ืœืืชืจ

ื™ืชืจื•ื ื•ืช ืžืจื›ื–ื™ื™ื

  • ืชื•ืฆืื•ืช ืžื”ื™ืจื•ืช ื•ืžื“ื™ื“ื•ืช
  • ืฉืœื™ื˜ื” ืžืœืื” ื‘ืชืงืฆื™ื‘
  • ืคื™ืœื•ื— ืžื“ื•ื™ืง ืฉืœ ืงื”ืœ ื”ื™ืขื“
  • ื’ืžื™ืฉื•ืช ื‘ื ื™ื”ื•ืœ ื”ืงืžืคื™ื™ืŸ

ื“ื’ืฉื™ื ื—ืฉื•ื‘ื™ื

  • ื”ืชืืžื” ืœืžื˜ืจื•ืช ื”ืขืกืงื™ื•ืช
  • ืชื›ื ื•ืŸ ืืกื˜ืจื˜ื’ื™ ืžืงื“ื™ื
  • ืžืขืงื‘ ื•ืžื“ื™ื“ื” ืฉื•ื˜ืคื™ื
  • ืื•ืคื˜ื™ืžื™ื–ืฆื™ื” ืžืชืžื“ืช

ืžื—ืงืจ ืžื™ืœื•ืช ืžืคืชื—

ืžื™ืœื•ืช ืžืคืชื— ืจืืฉื™ื•ืช

ื”ืžื™ืœื™ื ืฉืžื™ื™ืฆื’ื•ืช ื™ืฉื™ืจื•ืช ืืช ื”ืžื•ืฆืจ ืื• ื”ืฉื™ืจื•ืช ืฉืœืš. ืœืžืฉืœ: "ื˜ื‘ืขื•ืช ื ื™ืฉื•ืื™ืŸ", "ืฆืžื™ื“ื™ ื™ื”ืœื•ืžื™ื".

ืžื™ืœื•ืช ืžืคืชื— ืชื•ืžื›ื•ืช

ืžื™ืœื™ื ืจืœื•ื•ื ื˜ื™ื•ืช ืœืงื˜ื’ื•ืจื™ื” ื”ื›ืœืœื™ืช. ืœืžืฉืœ: "ื˜ื™ืคื™ื ืœืงื ื™ื™ืช ื˜ื‘ืขื•ืช ื™ื”ืœื•ื", "ืžื“ืจื™ืš ืœื‘ื—ื™ืจืช ืชื›ืฉื™ื˜ื™ื".

ื”ืชืืžื•ืช ื—ื™ืคื•ืฉ

ื‘ื—ื™ืจืช ืกื•ื’ ื”ื”ืชืืžื”: ืจื—ื‘ื”, ืžื“ื•ื™ืงืช ืื• ื”ืชืืžืช ื‘ื™ื˜ื•ื™, ื‘ื”ืชืื ืœืฆืจื›ื™ ื”ืงืžืคื™ื™ืŸ.

ืกื•ื’ื™ ืงืžืคื™ื™ื ื™ื

ืงืžืคื™ื™ืŸ ื—ื™ืคื•ืฉ

ืžื•ื“ืขื•ืช ื˜ืงืกื˜ ื‘ืชื•ืฆืื•ืช ื”ื—ื™ืคื•ืฉ, ืžืชืื™ื ื‘ืžื™ื•ื—ื“ ืœืžืฉืชืžืฉื™ื ืขื ื›ื•ื•ื ืช ืจื›ื™ืฉื”.

ื˜ื™ืค: ื”ืชืžืงื“ื• ื‘ืžื™ืœื•ืช ืžืคืชื— ืขื ื›ื•ื•ื ืช ืจื›ื™ืฉื” ื’ื‘ื•ื”ื”

ืงืžืคื™ื™ืŸ ืชืฆื•ื’ื”

ืžื•ื“ืขื•ืช ื’ืจืคื™ื•ืช ื‘ืจืฉืช ื”ืืชืจื™ื ืฉืœ ื’ื•ื’ืœ, ืžืฆื•ื™ืŸ ืœืžื™ืชื•ื’ ื•ื—ืฉื™ืคื” ืจื—ื‘ื”.

ื˜ื™ืค: ื”ืฉืชืžืฉื• ื‘ืชืžื•ื ื•ืช ืื™ื›ื•ืชื™ื•ืช ื•ืžืกืจื™ื ื‘ืจื•ืจื™ื

ืงืžืคื™ื™ืŸ ื•ื™ื“ืื•

ืคืจืกื•ื ื‘ื™ื•ื˜ื™ื•ื‘ ื•ืคืœื˜ืคื•ืจืžื•ืช ื•ื™ื“ืื•, ืžืขื•ืœื” ืœื™ืฆื™ืจืช ืžืขื•ืจื‘ื•ืช ื•ืžื•ื“ืขื•ืช ืœืžื•ืชื’.

ื˜ื™ืค: ืฆืจื• ืชื•ื›ืŸ ืฉืžื•ืฉืš ืชืฉื•ืžืช ืœื‘ ื‘-5 ื”ืฉื ื™ื•ืช ื”ืจืืฉื•ื ื•ืช

ืื•ืคื˜ื™ืžื™ื–ืฆื™ื” ื•ื‘ื™ืฆื•ืขื™ื

ืฆื™ื•ืŸ ืื™ื›ื•ืช

ืฆื™ื•ืŸ ื”ืื™ื›ื•ืช ืžืฉืคื™ืข ืขืœ ืขืœื•ืช ื”ืงืœื™ืง ื•ืžื™ืงื•ื ื”ืžื•ื“ืขื”:

  • ื”ืชืืžื” ื‘ื™ืŸ ืžื™ืœื•ืช ืžืคืชื— ืœืžื•ื“ืขื”
  • ืจืœื•ื•ื ื˜ื™ื•ืช ืขืžื•ื“ ื”ื ื—ื™ืชื”
  • ืฉื™ืขื•ืจ ื”ืงืœืงื•ืช ื”ื™ืกื˜ื•ืจื™

ืžื“ื“ื™ ื‘ื™ืฆื•ืข ืžืจื›ื–ื™ื™ื

  • CTR - ืฉื™ืขื•ืจ ื”ื”ืงืœืงื”
  • CPC - ืขืœื•ืช ืœืงืœื™ืง
  • ืฉื™ืขื•ืจ ื”ืžืจื”
  • ROI - ื”ื—ื–ืจ ืขืœ ื”ื”ืฉืงืขื”

ื˜ื›ื ื™ืงื•ืช ืฉื™ืคื•ืจ

  • A/B Testing ืœืžื•ื“ืขื•ืช
  • ืขื“ื›ื•ืŸ ืžื™ืœื•ืช ืžืคืชื— ืฉืœื™ืœื™ื•ืช
  • ืื•ืคื˜ื™ืžื™ื–ืฆื™ื” ืฉืœ ืขืžื•ื“ื™ ื ื—ื™ืชื”
  • ื”ืชืืžืช ื”ืฆืขื•ืช ืžื—ื™ืจ

ื˜ื›ื ื™ืงื•ืช ืžืชืงื“ืžื•ืช

85%

ืžื”ืžืฉืชืžืฉื™ื ืœื•ื—ืฆื™ื ืขืœ ืชื•ืฆืื•ืช ืžืžื•ืžื ื•ืช ื‘ืขืžื•ื“ ื”ืจืืฉื•ืŸ

67%

ืฉื™ืคื•ืจ ื‘ื”ืžืจื•ืช ื‘ืืžืฆืขื•ืช ืจื™ืžืจืงื˜ื™ื ื’

3X

ืขืœื™ื™ื” ื‘-ROI ืขื ืื•ืคื˜ื™ืžื™ื–ืฆื™ื” ื ื›ื•ื ื”

ื˜ื›ื ื™ืงื•ืช ืžืชืงื“ืžื•ืช ืœืฉื™ืคื•ืจ ื‘ื™ืฆื•ืขื™ื

ืจื™ืžืจืงื˜ื™ื ื’

ืคืจืกื•ื ืžืžื•ืงื“ ืœืžืฉืชืžืฉื™ื ืฉื›ื‘ืจ ื‘ื™ืงืจื• ื‘ืืชืจ ืฉืœืš:

  • ื™ืฆื™ืจืช ืจืฉื™ืžื•ืช ืงื”ืœื™ื
  • ื”ืชืืžืช ืžืกืจื™ื
  • ืžืขืงื‘ ืื—ืจ ื”ืžืจื•ืช

ืงืžืคื™ื™ื ื™ื ื—ื›ืžื™ื

ืฉื™ืžื•ืฉ ื‘ื‘ื™ื ื” ืžืœืื›ื•ืชื™ืช ืฉืœ ื’ื•ื’ืœ:

  • ืื•ืคื˜ื™ืžื™ื–ืฆื™ื” ืื•ื˜ื•ืžื˜ื™ืช
  • ื”ืชืืžืช ื”ืฆืขื•ืช ืžื—ื™ืจ
  • ืฉื™ืคื•ืจ ื‘ื™ืฆื•ืขื™ื ืื•ื˜ื•ืžื˜ื™

ืคื™ืœื•ื— ืžืชืงื“ื

ืฉื™ืžื•ืฉ ื‘ื›ืœื™ ืคื™ืœื•ื— ืžืชืงื“ืžื™ื:

  • ืคื™ืœื•ื— ื’ื™ืื•ื’ืจืคื™
  • ืคื™ืœื•ื— ื“ืžื•ื’ืจืคื™
  • ืคื™ืœื•ื— ืœืคื™ ืชื—ื•ืžื™ ืขื ื™ื™ืŸ

ืžื•ื›ื ื™ื ืœื”ืชื—ื™ืœ?

ื‘ื•ืื• ื ื”ืคื•ืš ืืช ื”ืงื™ื“ื•ื ื”ืžืžื•ืžืŸ ืฉืœื›ื ืœืืคืงื˜ื™ื‘ื™ ื™ื•ืชืจ

ื˜ื™ืค ืžืงืฆื•ืขื™: ื”ืชื—ื™ืœื• ืขื ืชืงืฆื™ื‘ ืงื˜ืŸ, ื‘ื“ืงื• ืชื•ืฆืื•ืช, ื•ืฉืคืจื• ื‘ื”ื“ืจื’ื”
ืฆื•ืจ ืงืฉืจ ืขื›ืฉื™ื•

ืขืชื™ื“ ื”ื‘ื™ื ื” ื”ืžืœืื›ื•ืชื™ืช "Ai" ื•ื”ืฉื™ืœื•ื‘ ื‘ืงืžืคื™ื™ื ื™ื ืฉืœ ื’ื•ื’ืœ

ืงื™ื“ื•ื ืžืžื•ืžืŸ ื‘ื’ื•ื’ืœ: ื”ื’ื™ืฉื•ืช ื”ื—ื“ืฉื ื™ื•ืช ื•ื”ืื•ืคืง ื”ืขืชื™ื“ื™
ื›ื™ื•ื, ื”ืงื™ื“ื•ื ื”ืžืžื•ืžืŸ ื‘ื’ื•ื’ืœ ืžืชืคืชื— ื›ืœ ื”ื–ืžืŸ ื•ืžืืคืฉืจ ืœืžืคืจืกืžื™ื ืœื ืจืง ืœื”ื’ื™ืข ืœืœืงื•ื—ื•ืช ืฉืœื”ื ืืœื ื’ื ืœื’ืœื•ืช ืชื•ื‘ื ื•ืช ืžืชืงื“ืžื•ืช ื•ื—ื“ืฉื ื™ื•ืช ืขืœ ื”ืฉื•ืง ื•ื”ืงื”ืœ. ื”ืฉื™ืžื•ืฉ ื‘ืžืขืจื›ื•ืช ืื•ื˜ื•ืžื˜ื™ื•ืช, ื›ืœื™ื ืžื‘ื•ืกืกื™ ื‘ื™ื ื” ืžืœืื›ื•ืชื™ืช, ื•ืงืžืคื™ื™ื ื™ื ืžืชืงื“ืžื™ื โ€“ ื”ื ืจืง ื—ืœืง ืžื”ืืคืฉืจื•ื™ื•ืช ืฉืžืฆื™ืขื” ื”ืคืœื˜ืคื•ืจืžื”.

1. ืงืžืคื™ื™ื ื™ื ื—ื›ืžื™ื (Smart Campaigns) ื•ื”ืชืืžื” ืื™ืฉื™ืช
ืงืžืคื™ื™ื ื™ื ื—ื›ืžื™ื ืžื‘ื•ืกืกื™ AI ืžืืคืฉืจื™ื ืœืžืขืจื›ืช ื’ื•ื’ืœ ืœืœืžื•ื“ ืืช ื”ื‘ื™ืฆื•ืขื™ื ืฉืœ ื”ืžื•ื“ืขื•ืช ื•ืœื”ืชืื™ื ืื•ืชืŸ ืื•ื˜ื•ืžื˜ื™ืช ื›ื“ื™ ืœื”ื’ื™ืข ืœืชื•ืฆืื•ืช ืžื™ื˜ื‘ื™ื•ืช. ื”ืคืœื˜ืคื•ืจืžื” ืžื ืชื—ืช ืืช ื”ื“ืคื•ืกื™ื ืฉืœ ื”ื’ื•ืœืฉื™ื ื•ืžืชืื™ืžื” ืืช ื”ืžื•ื“ืขื•ืช ื•ื”ืชืงืฆื™ื‘ ื‘ืฆื•ืจื” ืื•ื˜ื•ืžื˜ื™ืช ื›ื“ื™ ืœืฉืคืจ ืืช ืื—ื•ื–ื™ ื”ื”ืžืจื”.

ื™ืชืจื•ื ื•ืช:

ื—ื™ืกื›ื•ืŸ ื‘ื–ืžืŸ ื•ื‘ืขืœื•ื™ื•ืช: ื”ืงืžืคื™ื™ื ื™ื ื”ื—ื›ืžื™ื ืžื‘ืฆืขื™ื ืื•ืคื˜ื™ืžื™ื–ืฆื™ื” ื‘ืื•ืคืŸ ืื•ื˜ื•ืžื˜ื™.
ื“ื™ื•ืง ื‘ืงื”ืœ: AI ื™ื›ื•ืœ ืœื–ื”ื•ืช ืืช ื”ืžืฉืชืžืฉื™ื ืขื ื”ืกื™ื›ื•ื™ ื”ื’ื‘ื•ื” ื‘ื™ื•ืชืจ ืœื”ืžื™ืจ, ืžื” ืฉืžืขืœื” ืืช ืื™ื›ื•ืช ื”ืœื™ื“ื™ื.
2. ืฉื™ืžื•ืฉ ื‘ืจื™ืžืจืงื˜ื™ื ื’ ื“ื™ื ืžื™ (Dynamic Remarketing)
ืจื™ืžืจืงื˜ื™ื ื’ ื“ื™ื ืžื™ ืžืฆื™ืข ื“ืจืš ืžืขืžื™ืงื” ื™ื•ืชืจ ืœื—ื–ื•ืจ ืœื’ื•ืœืฉื™ื ืฉื”ื‘ื™ืขื• ืขื ื™ื™ืŸ ื‘ืžื•ืฆืจื™ื ืื• ื‘ืฉื™ืจื•ืชื™ื ื‘ืืชืจ. ื‘ืขื–ืจืช ืžื•ื“ืขื•ืช ืจื™ืžืจืงื˜ื™ื ื’ ื“ื™ื ืžื™ื•ืช, ื ื™ืชืŸ ืœื”ืฆื™ื’ ืžื•ืฆืจื™ื ืกืคืฆื™ืคื™ื™ื ืฉื‘ื”ื ื”ืชืขื ื™ื™ืŸ ื”ืžืฉืชืžืฉ ื•ืœืžืฉื•ืš ืื•ืชื• ืœื—ื–ื•ืจ ื•ืœื”ืฉืœื™ื ืืช ื”ืจื›ื™ืฉื”.

ื™ืชืจื•ื ื•ืช:

ื”ืชืืžื” ืื™ืฉื™ืช: ื›ืœ ืžื•ื“ืขื” ืžื•ืชืืžืช ืœืžื•ืฆืจื™ื ื‘ื”ื ืฆืคื” ื”ืžืฉืชืžืฉ.
ืฉื™ืคื•ืจ ื™ื—ืก ื”ืžืจื”: ื™ืฆื™ืจืช ืชื—ื•ืฉืช "ื”ื–ื“ืžื ื•ืช ืื—ืจื•ื ื”" ืœืจื›ื™ืฉืช ืžื•ืฆืจ.
3. ืžื“ื™ื“ืช ื ืชื•ื ื™ ื”ืฉืคืขื” (Attribution Modeling)
ื’ื•ื’ืœ ืžืืคืฉืจืช ืฉื™ืžื•ืฉ ื‘ืžื•ื“ืœื™ื ืžืชืงื“ืžื™ื ืฉืœ ืžื“ื™ื“ืช ื”ืฉืคืขื”, ื›ื“ื™ ืœื”ื‘ื™ืŸ ื‘ืื™ื–ื” ืฉืœื‘ ื‘ืชื”ืœื™ืš ื”ืจื›ื™ืฉื” ื›ืœ ืžื•ื“ืขื” ื”ืฉืคื™ืขื” ืขืœ ื”ื”ื—ืœื˜ื” ืฉืœ ื”ืœืงื•ื—. ื”ืžื•ื“ืœ ืžืืคืฉืจ ืœืงื‘ืœ ืชืžื•ื ื” ื›ื•ืœืœืช ืฉืœ ื”ื“ืจืš ืฉื‘ื” ื”ื’ื•ืœืฉื™ื ื”ื’ื™ืขื• ืœื”ืžืจื”, ื›ื•ืœืœ ืื™ื ื˜ืจืืงืฆื™ื•ืช ืžืจื•ื‘ื•ืช ืขื ืžื•ื“ืขื•ืช, ืขืจื•ืฆื™ื ืฉื•ื ื™ื ื•ืคืขื•ืœื•ืช ื ื•ืกืคื•ืช.

ื™ืชืจื•ื ื•ืช:

ืžื“ื™ื“ื” ืžื“ื•ื™ืงืช ืฉืœ ืชืจื•ืžืช ื›ืœ ืขืจื•ืฅ: ืœื“ืขืช ืื™ื–ื• ืžื•ื“ืขื” ืชืจืžื” ืœื›ืœ ืฉืœื‘ ื‘ืชื”ืœื™ืš.
ื”ื‘ื ื” ืขืžื•ืงื” ืฉืœ ื”ืžืกืข ื”ืฆืจื›ื ื™: ื ื™ืชืŸ ืœืจืื•ืช ืื™ืš ืขืจื•ืฆื™ื ืฉื•ื ื™ื ืžืฉืคื™ืขื™ื ืขืœ ื”ืชื”ืœื™ืš ื”ืžืœื ืฉืœ ื”ื”ืžืจื”.
4. ืงืžืคื™ื™ื ื™ื ืžื‘ื•ืกืกื™ ืžื™ืงื•ื (Location-Based Campaigns)
ืงืžืคื™ื™ื ื™ื ืžื‘ื•ืกืกื™ ืžื™ืงื•ื (ืื• "ืงืžืคื™ื™ื ื™ื ืžืงื•ืžื™ื™ื") ืžืืคืฉืจื™ื ืœื”ืชืžืงื“ ื‘ืื ืฉื™ื ื”ื ืžืฆืื™ื ืงืจื•ื‘ ืœืขืกืง ื•ืœื”ื ื™ืข ืื•ืชื ืœื‘ื™ืงื•ืจ ื‘ื—ื ื•ืช ื”ืคื™ื–ื™ืช ืื• ืœื™ืฆื•ืจ ืื™ืชื• ืงืฉืจ. ื”ืžื•ื“ืขื•ืช ื™ื›ื•ืœื•ืช ืœื”ื™ื•ืช ืžื‘ื•ืกืกื•ืช ืขืœ ืžื™ืงื•ื ืกืคืฆื™ืคื™ (ื’ื™ืื•ื’ืจืคื™), ื–ืžืŸ ื•ืžื›ืฉื™ืจ, ื›ื“ื™ ืœื”ื’ื™ืข ืœืงื”ืœ ื”ืจืœื•ื•ื ื˜ื™ ื‘ื™ื•ืชืจ.

ื™ืชืจื•ื ื•ืช:

ืคื™ืœื•ื— ื’ื™ืื•ื’ืจืคื™ ืžื“ื•ื™ืง: ืžืชืื™ื ืžืื•ื“ ืœืขืกืงื™ื ืžืงื•ืžื™ื™ื ื›ื’ื•ืŸ ืžืกืขื“ื•ืช, ื—ื ื•ื™ื•ืช, ืื• ืฉื™ืจื•ืชื™ื.
ืงืฉืจ ืžื™ื™ื“ื™: ืคื ื™ื™ื” ืœืื ืฉื™ื ืฉื‘ืกื‘ื™ื‘ื” ื”ื’ื™ืื•ื’ืจืคื™ืช ื”ืงืจื•ื‘ื” ืขื ืžื‘ืฆืขื™ื ื•ื”ื˜ื‘ื•ืช.
5. ืงืžืคื™ื™ื ื™ื ืžื‘ื•ืกืกื™ ืงื”ืœ ื™ืขื“ ืžืชืขื ื™ื™ืŸ (In-Market Audience Targeting)
ื‘ื’ื•ื’ืœ ืงื™ื™ืžืช ืืคืฉืจื•ืช ืœืงืžืคื™ื™ื ื™ื ืฉืžืžื•ืงื“ื™ื ื‘ืงื”ืœื™ื ืฉื ืžืฆืื™ื "ื‘ืฉืœื‘ ื”ืงื ื™ื™ื”" ื‘ืชื—ื•ื ืžืกื•ื™ื. ื’ื•ื’ืœ ืžืฉืชืžืฉืช ื‘ื“ืคื•ืกื™ ื—ื™ืคื•ืฉ, ื’ืœื™ืฉื” ื•ืžื™ื“ืข ื ื•ืกืฃ ื›ื“ื™ ืœื–ื”ื•ืช ืงื”ืœื™ื ืฉื‘ืื•ืคืŸ ืืงื˜ื™ื‘ื™ ืžืชืขื ื™ื™ื ื™ื ื‘ืจื›ื™ืฉืช ืžื•ืฆืจ ืื• ืฉื™ืจื•ืช ื‘ืชื—ื•ื ืžืกื•ื™ื, ืœื“ื•ื’ืžื” ืื ืฉื™ื ืฉืžืชืขื ื™ื™ื ื™ื ื‘ื‘ื™ื˜ื•ื— ืจื›ื‘, ื‘ืžื•ืฆืจื™ื ืœื‘ื™ืช ืื• ื‘ื˜ื™ื•ืœื™ื ืœื—ื•"ืœ.

ื™ืชืจื•ื ื•ืช:

ื“ื™ื•ืง ื‘ืคื™ืœื•ื— ืงื”ืœ: ื”ืžื•ื“ืขื•ืช ืžื’ื™ืขื•ืช ืœืื ืฉื™ื ืฉื™ืฉ ืœื”ื ืขื ื™ื™ืŸ ืžื™ื™ื“ื™ ื‘ืžื•ืฆืจื™ื ืื• ื‘ืฉื™ืจื•ืชื™ื.
ื”ืคื—ืชืช ืขืœื•ื™ื•ืช: ื”ื’ืขื” ืœืœืงื•ื—ื•ืช ืขื ื›ื•ื•ื ืช ืงื ื™ื™ื” ืืžื™ืชื™ืช ืžื’ื“ื™ืœื” ืืช ืฉื™ืขื•ืจ ื”ื”ืžืจื” ื•ืžืคื—ื™ืชื” ืขืœื•ื™ื•ืช ืžื™ื•ืชืจื•ืช.
6. ืืกื˜ืจื˜ื’ื™ื•ืช ื‘ื™ื“ื” ืžืชืงื“ืžื•ืช (Advanced Bidding Strategies)
ื’ื•ื’ืœ ืžืฆื™ืขื” ืžืกืคืจ ืืกื˜ืจื˜ื’ื™ื•ืช ื‘ื™ื“ื” (ื”ืฆืขืช ืžื—ื™ืจ) ืžืชืงื“ืžื•ืช ืฉืขื•ื–ืจื•ืช ืœื”ืฉื™ื’ ืืช ื”ื™ืขื“ื™ื ื‘ืฆื•ืจื” ื™ืขื™ืœื”:

ืžืงืกื•ื ื”ืžืจื•ืช (Maximize Conversions): ื”ืžืขืจื›ืช ืžืฆื™ืขื” ื”ืฆืขื•ืช ืžื—ื™ืจ ืขืœ ืžื ืช ืœืงื‘ืœ ื›ืžื” ืฉื™ื•ืชืจ ื”ืžืจื•ืช ื‘ืžืกื’ืจืช ื”ืชืงืฆื™ื‘.
ื™ืขื“ ืœื”ื—ื–ืจ ืขืœ ื”ืฉืงืขื” (Target ROAS): ืžืืคืฉืจืช ืœื”ื’ื“ื™ืจ ืื—ื•ื– ื”ื—ื–ืจ ืจืฆื•ื™ ืžื”ื”ืฉืงืขื”, ื•ื”ืžืขืจื›ืช ืชืชืื™ื ืืช ื”ื‘ื™ื“ ื‘ื”ืชืื.
ื™ืขื“ ืขืœื•ืช ืœื”ืžืจื” (Target CPA): ืžืชืื™ื ืœืขืกืงื™ื ืฉืžื‘ืฆืขื™ื ืคืขื•ืœื•ืช ื”ืžืจื” ื™ืงืจื•ืช ื•ืžืขื•ื ื™ื™ื ื™ื ืœืฆืžืฆื ืืช ื”ืขืœื•ืช ืœื›ืœ ื”ืžืจื”.
7. ืงืžืคื™ื™ื ื™ื ืขืœ ื‘ืกื™ืก ื–ืžืŸ ืื• ืื™ืจื•ืขื™ื (Seasonal & Event-Based Campaigns)
ื ื™ืชืŸ ืœืชื›ื ืŸ ืงืžืคื™ื™ื ื™ื ืžื™ื•ื—ื“ื™ื ืขืœ ื‘ืกื™ืก ืื™ืจื•ืขื™ื ืžืกื•ื™ืžื™ื (ื—ื’ื™ื, ื”ืฉืงืช ืžื•ืฆืจื™ื, ืชืงื•ืคื•ืช ืกื™ื™ืœื™ื) ื•ืœื”ืชืื™ื ืืช ื”ืžื•ื“ืขื•ืช, ื”ืชืงืฆื™ื‘ ื•ื”ื”ืฆืขื•ืช ื‘ื”ืชืื. ื’ื•ื’ืœ ืžืืคืฉืจืช ืœื™ื™ืฆืจ ืงืžืคื™ื™ื ื™ื ืฉืชื•ื›ื ื ื• ื‘ืžื™ื•ื—ื“ ืœื—ื’ื™ื, ื›ื’ื•ืŸ ืžื‘ืฆืขื™ ื‘ืœืืง ืคืจื™ื™ื“ื™ื™ ืื• ื—ื’ื™ื ืžืงื•ืžื™ื™ื.

ื™ืชืจื•ื ื•ืช:

ืžื ื•ืฃ ืœืžื›ื™ืจื•ืช: ืงืžืคื™ื™ื ื™ื ืกื‘ื™ื‘ ืื™ืจื•ืขื™ื ื™ื•ืฆืจื™ื ื”ื–ื“ืžื ื•ืช ืœื”ื’ื“ืœืช ืžื›ื™ืจื•ืช ื•ื”ื ืขื” ืœืคืขื•ืœื” ื‘ืจื’ืขื™ื ืžื›ืจื™ืขื™ื.
ื”ืชืืžื” ืื™ืฉื™ืช ืœืฆืจื›ื™ ื”ืœืงื•ื—ื•ืช: ืืคืฉืจ ืœืžืฉื•ืš ืงื”ืœ ื‘ืขื ื™ื™ืŸ ืžื™ื•ื—ื“ ื•ืžื‘ืฆืขื™ ืขื•ื ื”.
ืชื•ื‘ื ื•ืช ืžืชืงื“ืžื•ืช ืœื”ืฆืœื—ืช ืงืžืคื™ื™ืŸ ืžืžื•ืžืŸ ื‘ื’ื•ื’ืœ
ืงื™ื“ื•ื ืžืžื•ืžืŸ ื‘ื’ื•ื’ืœ ื“ื•ืจืฉ ืœื ืจืง ื”ื‘ื ื” ื‘ืกื™ืกื™ืช, ืืœื ื’ื ื™ื›ื•ืœืช ืœื—ืงื•ืจ ื•ืœื”ืชืื™ื ืืช ื”ืงืžืคื™ื™ืŸ ืœืฆืจื›ื™ื ื”ืขืกืงื™ื™ื ื•ื”ืงื”ืœ ื”ืžื“ื•ื™ืง. ื™ืฉ ืœืฉื™ื ื“ื’ืฉ ืขืœ:

ืžืขืงื‘ ื•ื”ืคืงืช ืœืงื—ื™ื: ืœื”ืงืคื™ื“ ืœืขืงื•ื‘ ืื—ืจื™ ื ืชื•ื ื™ ื”ืงืžืคื™ื™ืŸ, ืœืœืžื•ื“ ืžื”ืฆืœื—ื•ืช ื•ื›ื™ืฉืœื•ื ื•ืช ื•ืœื”ืกื™ืง ืชื•ื‘ื ื•ืช ืœื”ืžืฉืš.

ืฉื™ืคื•ืจ ืฉื•ื˜ืฃ: ืœื‘ืฆืข ื‘ื“ื™ืงื•ืช A/B ื›ื“ื™ ืœื‘ื—ื•ืŸ ื ื™ืกื•ื—ื™ื ืฉื•ื ื™ื ื•ืœืจืื•ืช ืžื” ืขื•ื‘ื“ ื˜ื•ื‘ ื™ื•ืชืจ.

ื”ื›ืจืช ื”ืงื”ืœ ื•ืฉื™ื ื•ื™ ื‘ื”ืชืื: ื”ืงื”ืœ ื‘ื’ื•ื’ืœ ืžืฉืชื ื” ื›ืœ ื”ื–ืžืŸ, ื•ื›ืš ื’ื ื”ืชื—ื•ืžื™ื ื”ื—ืžื™ื ื•ื”ืžื’ืžื•ืช; ื›ื“ืื™ ืœืฉื ื•ืช ืืช ืืกื˜ืจื˜ื’ื™ื™ืช ื”ืงื™ื“ื•ื ื‘ื”ืชืื ืœืฆืจื›ื™ื ื•ืœืฉื™ื ื•ื™ื™ื ื‘ืฉื•ืง.

ืกื™ื›ื•ื
ืงื™ื“ื•ื ืžืžื•ืžืŸ ื‘ื’ื•ื’ืœ ืื™ื ื• ืจืง ื›ืœื™ ืœืคืจืกื•ื, ืืœื ืคืœื˜ืคื•ืจืžื” ืฉืžืืคืฉืจืช ืœืžืคืจืกืžื™ื ื—ื›ืžื™ื ืœื ืฆืœ ื˜ื›ื ื•ืœื•ื’ื™ื•ืช ืžืชืงื“ืžื•ืช, ืœื”ืชืื™ื ืืช ื”ืžืกืจ ืœืงื”ืœ ืžื“ื•ื™ืง ื•ืœื”ื•ื‘ื™ืœ ืืช ื”ืขืกืง ืงื“ื™ืžื”. ื‘ืขื–ืจืช ืืกื˜ืจื˜ื’ื™ื•ืช ื—ื“ืฉื ื™ื•ืช ื•ื™ื›ื•ืœื•ืช ื”ืชืืžื” ืื™ืฉื™ืช ืžืชืงื“ืžื•ืช, ืืคืฉืจ ืœืฉืคืจ ืืช ื”ืชื•ืฆืื•ืช ื‘ืฆื•ืจื” ืžืฉืžืขื•ืชื™ืช ื•ืœื”ื’ื™ืข ืœืœืงื•ื—ื•ืช ื‘ื“ื™ื•ืง ื‘ื–ืžืŸ ื•ื‘ืžืงื•ื ื”ื ื›ื•ืŸ.

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