ืœื•ื’ื• ื—ื‘ืจืช ื”ืคืจืกื•ื

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ืœื•ื’ื• ื—ื‘ืจืช ื”ืคืจืกื•ื

ืงื™ื“ื•ื ืžืžื•ืžืŸ ื‘ืคื™ื™ืกื‘ื•ืง

ื”ืฆืœื—ื” = ื”ืชืžื“ื”

ื”ืขืœืืช ืชื•ื›ืŸ ืœืœื ื—ืฉืฉ

ื—ื‘ืจืช ืคืจืกื•ื ืžื•ื‘ื™ืœื”

ืžื”ื• ืคืจืกื•ื ืžืžื•ืžืŸ ื‘ืคื™ื™ืกื‘ื•ืง?

ืคืจืกื•ื ืžืžื•ืžืŸ ื‘ืคื™ื™ืกื‘ื•ืง ื”ื•ื ื›ืœื™ ืฉื™ื•ื•ืง ื“ื™ื’ื™ื˜ืœื™ ื”ืžืืคืฉืจ ืœืขืกืงื™ื ืœื”ืฆื™ื’ ืžืกืจื™ื ืฉื™ื•ื•ืงื™ื™ื ื•ืžื•ืชืืžื™ื ืื™ืฉื™ืช ืœืงื”ืœื™ื ืžื•ื’ื“ืจื™ื ืขืœ ืคืœื˜ืคื•ืจืžืช ืคื™ื™ืกื‘ื•ืง ื•-Instagram. ื‘ืขื–ืจืช ื”ืคืจืกื•ื ื”ืžืžื•ืžืŸ, ืขืกืงื™ื ื™ื›ื•ืœื™ื ืœื”ื’ื™ืข ืœืžืฉืชืžืฉื™ื ื‘ืฆื•ืจื” ืžื›ื•ื•ื ืช, ืขืœ ื‘ืกื™ืก ืชื—ื•ืžื™ ืขื ื™ื™ืŸ, ื”ืชื ื”ื’ื•ืช ื•ื ืชื•ื ื™ื ื“ืžื•ื’ืจืคื™ื™ื. ืžืขืจื›ืช ื”ืคืจืกื•ื ืฉืœ ืคื™ื™ืกื‘ื•ืง ืžืชืžืงื“ืช ื‘ื”ืชืืžื” ืื™ืฉื™ืช ืฉืœ ื”ืžืกืจื™ื ื”ืฉื™ื•ื•ืงื™ื™ื ืœืคื™ ืžืืคื™ื™ื ื™ ื”ืงื”ืœ, ื•ืžืืคืฉืจืช ืœืขืกืงื™ื ืœื™ืฆื•ืจ ืื™ื ื˜ืจืืงืฆื™ื” ืื™ื›ื•ืชื™ืช ืขื ืžืฉืชืžืฉื™ื, ื”ื—ืœ ืžื”ืฉืœื‘ ื”ืจืืฉื•ืŸ ืฉืœ ื”ื—ืฉื™ืคื” ื•ืขื“ ืœืฉืœื‘ ืฉืœ ื‘ื™ืฆื•ืข ืคืขื•ืœื”, ื›ืžื• ืจื›ื™ืฉื” ืื• ื”ืจืฉืžื”. ื‘ืขื™ื“ืŸ ืฉื‘ื• ืžืฉืชืžืฉื™ื ืžื‘ืœื™ื ื–ืžืŸ ื ื™ื›ืจ ื‘ืจืฉืชื•ืช ื”ื—ื‘ืจืชื™ื•ืช, ืคืจืกื•ื ืžืžื•ืžืŸ ื‘ืคื™ื™ืกื‘ื•ืง ืžืกืคืง ื”ื–ื“ืžื ื•ืช ื™ื™ื—ื•ื“ื™ืช ืœื”ืขื‘ื™ืจ ืžืกืจื™ื ื‘ืื•ืคืŸ ืฉืžื“ื‘ืจ ื™ืฉื™ืจื•ืช ืœืฆืจื›ื ื™ื ื”ืคื•ื˜ื ืฆื™ืืœื™ื™ื.

ืžื“ื•ืข ื›ื“ืื™ ืœืฉืงื•ืœ ืคื™ื™ืกื‘ื•ืง ืœืคืจืกื•ื ืžืžื•ืžืŸ?

ืคื™ื™ืกื‘ื•ืง, ื›ื—ืœืง ืžืชืื’ื™ื“ Meta, ืžื—ื–ื™ืงื” ื‘ืžื™ืœื™ื•ื ื™ ืžืฉืชืžืฉื™ื ืคืขื™ืœื™ื ืžื“ื™ ื™ื•ื, ืžื” ืฉื”ื•ืคืš ืื•ืชื” ืœืื—ืช ืžืคืœื˜ืคื•ืจืžื•ืช ื”ืคืจืกื•ื ื”ืžืฉืžืขื•ืชื™ื•ืช ื‘ืขื•ืœื ื”ื“ื™ื’ื™ื˜ืœื™. ื™ืชืจื•ื ื” ื”ืžืจื›ื–ื™ ืฉืœ ืคื™ื™ืกื‘ื•ืง ื”ื•ื ื”ื™ื›ื•ืœืช ืœืžืงื“ ืงื”ืœ ื‘ืื•ืคืŸ ืžืชืงื“ื, ื”ืžืฉืœื‘ ืœื ืจืง ื ืชื•ื ื™ื ื“ืžื•ื’ืจืคื™ื™ื ื‘ืกื™ืกื™ื™ื ืืœื ื’ื ืชื—ื•ืžื™ ืขื ื™ื™ืŸ, ืคืขื™ืœื•ื™ื•ืช ื•ืชื—ื•ืžื™ ืขื™ืกื•ืง. ื™ืชืจื•ืŸ ื ื•ืกืฃ ื˜ืžื•ืŸ ื‘ืžื’ื•ื•ืŸ ื”ืคื•ืจืžื˜ื™ื ืฉื”ืคืœื˜ืคื•ืจืžื” ืžืฆื™ืขื”, ื”ืžืืคืฉืจื™ื ืœื™ืฆื•ืจ ื—ื•ื•ื™ื•ืช ืžืฉืชืžืฉ ื™ื™ื—ื•ื“ื™ื•ืช ื“ืจืš ื•ื™ื“ืื•, ืชืžื•ื ื•ืช, ืงืจื•ืกืœื•ืช ื•ืกื™ืคื•ืจื™ื. ื‘ืคืœื˜ืคื•ืจืžื” ื”ื–ื• ืชื•ื›ืœ ืœื”ื’ื“ื™ืœ ืืช ื”ื—ืฉื™ืคื” ืœืžื•ืชื’, ืœื—ื–ืง ืืช ื”ืžื•ื ื™ื˜ื™ืŸ ื•ืœื”ื ื™ืข ืœืคืขื•ืœื•ืช ื ื•ืกืคื•ืช, ื›ืžื• ื‘ื™ืงื•ืจื™ื ื‘ืืชืจ ืฉืœืš ืื• ื™ืฆื™ืจืช ืงืฉืจ. ืคื™ื™ืกื‘ื•ืง ื’ื ืžืืคืฉืจืช ืœืขืกืงื™ื ืงื˜ื ื™ื ื•ื‘ื™ื ื•ื ื™ื™ื ืœืคืขื•ืœ ื‘ืชืงืฆื™ื‘ื™ื ื ืžื•ื›ื™ื ื™ื—ืกื™ืช ื•ืœืงื‘ืœ ืชื•ืฆืื•ืช ืžื“ื™ื“ื•ืช.

ื”ื‘ื ืช ืžื‘ื ื” ื”ืžื•ื“ืขื•ืช ืฉืœ ืคื™ื™ืกื‘ื•ืง

ืžื•ื“ืขื•ืช ื‘ืคื™ื™ืกื‘ื•ืง ืžื‘ื•ืกืกื•ืช ืขืœ ืžื‘ื ื” ืฉืžืืคืฉืจ ืœื”ืขื‘ื™ืจ ืžืกืจ ื‘ืจื•ืจ ื•ืžืžื•ืงื“ ื‘ืื•ืคืŸ ื—ื–ื•ืชื™. ืžื‘ื ื” ืžื•ื“ืขื” ื›ื•ืœืœ ื›ื•ืชืจืช ื—ื–ืงื”, ื˜ืงืกื˜ ืฉืžืกื‘ื™ืจ ืืช ื”ืขืจืš ื”ืžื•ืกืฃ ืฉืœ ื”ืžื•ืฆืจ ืื• ื”ืฉื™ืจื•ืช, ื•ืืœืžื ื˜ ื•ื™ื–ื•ืืœื™ ื›ืžื• ืชืžื•ื ื” ืื• ืกืจื˜ื•ืŸ ืฉืชื•ืคืก ืืช ื”ืขื™ืŸ. ื—ืœืง ืžื”ืžื™ืงื•ืžื™ื ืžืืคืฉืจื™ื ืœื”ื•ืกื™ืฃ ื›ืคืชื•ืจ ืงืจื™ืื” ืœืคืขื•ืœื”, ื›ื’ื•ืŸ "ืงื ื” ืขื›ืฉื™ื•" ืื• "ืœืžื™ื“ืข ื ื•ืกืฃ," ื”ืžื ื™ืขื™ื ืืช ื”ืžืฉืชืžืฉ ืœืคืขื•ืœื” ื‘ืื•ืคืŸ ื™ืฉื™ืจ. ื”ื›ื•ื— ืฉืœ ืžื‘ื ื” ื”ืžื•ื“ืขื•ืช ื ื•ื‘ืข ืžื”ื™ื›ื•ืœืช ืœื™ืฆื•ืจ ืžืกืจ ืฉืžื“ื‘ืจ ื‘ืฉืคื” ืฉืœ ื”ืžืฉืชืžืฉ, ืžื•ืชืื ืœืงื”ืœ ื”ื™ืขื“ ื•ืžื•ืฆื’ ื‘ืื•ืคืŸ ืžื™ื™ื“ื™ ื•ื‘ืจื•ืจ. ื›ืžื• ื›ืŸ, ื—ืฉื•ื‘ ืœื™ืฆื•ืจ ืื—ื™ื“ื•ืช ื‘ื™ืŸ ื”ืชื•ื›ืŸ ื”ื•ื•ื™ื–ื•ืืœื™ ืœื‘ื™ืŸ ื”ืžืกืจ ื”ืฉื™ื•ื•ืงื™, ื›ืš ืฉื”ืžืฉืชืžืฉ ื™ื‘ื™ืŸ ื‘ืžื” ืžื“ื•ื‘ืจ ื•ื™ืจื’ื™ืฉ ืฉืžื“ื•ื‘ืจ ื‘ืžื•ืชื’ ืžืงืฆื•ืขื™ ื•ืžื”ื™ืžืŸ.

ื›ื•ื—ื” ืฉืœ ืžื™ืงื•ื“: ื”ื’ืขื” ืœืงื”ืœ ื”ื ื›ื•ืŸ

ืคื™ื™ืกื‘ื•ืง ืžืืคืฉืจืช ืœืš ืœื‘ืฆืข ืžื™ืงื•ื“ (Targeting) ืžื“ื•ื™ืง ื‘ืจืžื” ืฉืœื ื ื™ืชืŸ ืœื”ืฉื™ื’ ื‘ืคืœื˜ืคื•ืจืžื•ืช ืจื‘ื•ืช ืื—ืจื•ืช. ื”ืžืขืจื›ืช ืžืืคืฉืจืช ื‘ื—ื™ืจืช ืงื”ืœ ืœืคื™ ืžื’ื•ื•ืŸ ืจื—ื‘ ืฉืœ ืคืจืžื˜ืจื™ื ื›ืžื• ื’ื™ืœ, ืžื™ืงื•ื, ืชื—ื•ืžื™ ืขื ื™ื™ืŸ, ืžืฆื‘ ืžืฉืคื—ืชื™, ื”ืจื’ืœื™ ืจื›ื™ืฉื”, ืกื•ื’ ืžื›ืฉื™ืจ ื•ืขื•ื“. ืืคืฉืจื•ืช ื ื•ืกืคืช ื”ื™ื ืœื™ืฆื•ืจ ืงื”ืœื™ื ืžื•ืชืืžื™ื ืื™ืฉื™ืช ื›ืžื• "ืงื”ืœื™ื ื“ื•ืžื™ื" (Lookalike Audiences), ืฉืžื‘ื•ืกืกื™ื ืขืœ ืžืืคื™ื™ื ื™ื ื“ื•ืžื™ื ืœืืœื• ืฉืœ ื”ืœืงื•ื—ื•ืช ื”ืงื™ื™ืžื™ื ืฉืœืš. ื”ืžื™ืงื•ื“ ื”ืžื“ื•ื™ืง ื”ื–ื” ืžืืคืฉืจ ืœืคืจืกื•ื ืฉืœืš ืœื”ื•ืคื™ืข ืจืง ื‘ืคื ื™ ืื ืฉื™ื ื‘ืขืœื™ ืคื•ื˜ื ืฆื™ืืœ ืืžื™ืชื™ ืœื‘ืฆืข ืจื›ื™ืฉื” ืื• ืœื™ืฆื•ืจ ืžืขื•ืจื‘ื•ืช. ื›ืš, ืืชื” ืžืงื‘ืœ ื”ื—ื–ืจ ืขืœ ื”ื”ืฉืงืขื” (ROI) ื’ื‘ื•ื” ื™ื•ืชืจ, ื”ื•ื“ื•ืช ืœื”ื’ืขื” ืžืžื•ืงื“ืช ื•ืืคืงื˜ื™ื‘ื™ืช ืœืงื”ืœ ื”ืจืฆื•ื™.

ื™ืฆื™ืจืช ืชื•ื›ืŸ ืžื•ื“ืขื” ืžืฉื›ื ืข: ืžื” ืขื•ื‘ื“?

ื”ืชื•ื›ืŸ ื”ื•ื ืœื‘ ืœื™ื‘ื• ืฉืœ ื›ืœ ืงืžืคื™ื™ืŸ ืžื•ืฆืœื— ื‘ืคื™ื™ืกื‘ื•ืง. ืชื•ื›ืŸ ื”ืžื•ื“ืขื” ืฆืจื™ืš ืœื”ืฆืœื™ื— ืœืชืคื•ืก ืืช ืชืฉื•ืžืช ื”ืœื‘ ื‘ืชื•ืš ืฉื ื™ื•ืช ื‘ื•ื“ื“ื•ืช. ืชืžื•ื ื•ืช ื•ืกืจื˜ื•ื ื™ื ืžื•ืฉื›ื™ื ื”ื ื—ืœืง ื‘ืœืชื™ ื ืคืจื“ ืžื”ื”ืฆืœื—ื” โ€“ ื™ืฉ ืœื‘ื—ื•ืจ ืืœืžื ื˜ื™ื ื•ื™ื–ื•ืืœื™ื™ื ื‘ืจื•ืจื™ื, ื—ื“ื™ื ื•ื™ื™ืฆื•ื’ื™ื™ื ืฉืžืฉืงืคื™ื ืืช ื”ืžื•ืชื’ ื•ืืช ื”ืขืจืš ืฉื”ืžื•ืฆืจ ืžืฆื™ืข. ื‘ื ื•ืกืฃ, ื”ื˜ืงืกื˜ ื”ืžืœื•ื•ื” ืืช ื”ืžื•ื“ืขื” ื—ื™ื™ื‘ ืœื”ื™ื•ืช ื™ืฉื™ืจ ื•ืžืžื•ืงื“, ืขื ืžืกืจ ื‘ืจื•ืจ ื•ืชืžืฆื™ืชื™ ืฉืคื•ื ื” ืœืจื’ืฉ ืฉืœ ื”ืฆืจื›ืŸ ื•ืžืขื•ืจืจ ืืช ื”ืฆื•ืจืš ืœืคืขื•ืœ ืžื™ื“. ืžืกืจ ืืคืงื˜ื™ื‘ื™ ืžื›ื™ืœ ื’ื ืงืจื™ืื” ืœืคืขื•ืœื” ืžืฉื›ื ืขืช ื›ืžื• "ื’ืœื” ืืช ื”ืงื•ืœืงืฆื™ื” ืฉืœื ื•" ืื• "ื”ืฆื˜ืจืฃ ืืœื™ื ื• ื”ื™ื•ื." ื’ื ื ื™ื•ืื ืกื™ื ืงื˜ื ื™ื ื™ื›ื•ืœื™ื ืœืขืฉื•ืช ื”ื‘ื“ืœ ื’ื“ื•ืœ โ€“ ืฆื‘ืขื™ื, ืžื™ืงื•ื ื˜ืงืกื˜, ื•ืคื•ื ื˜ื™ื ืžืฉืคื™ืขื™ื ืจื‘ื•ืช ืขืœ ืื•ืคืŸ ื”ืชืคื™ืกื” ืฉืœ ื”ืžื•ื“ืขื”.

ืคืขื ื•ื— ืžื“ื“ื™ ืžื•ื“ืขื•ืช ื‘ืคื™ื™ืกื‘ื•ืง: ืžื” ื”ืžืฉืžืขื•ืช ืฉืœื”ื?

ื‘ื›ื“ื™ ืœื ืชื— ืืช ื”ื‘ื™ืฆื•ืขื™ื ืฉืœ ืงืžืคื™ื™ืŸ ืžืžื•ืžืŸ ื‘ืคื™ื™ืกื‘ื•ืง, ื—ืฉื•ื‘ ืœืขืงื•ื‘ ืื—ืจื™ ืžื“ื“ื™ื ื›ืžื• ืขืœื•ืช ืœืืœืฃ ื”ื•ืคืขื•ืช (CPM), ืขืœื•ืช ืœืงืœื™ืง (CPC), ืฉื™ืขื•ืจ ืงืœื™ืงื™ื (CTR), ืขืœื•ืช ืœืคืขื•ืœื” (CPA) ื•ืขื•ื“. CPM ืžืกืคืง ืœืš ืื™ื ื“ื™ืงืฆื™ื” ืœื›ืžื” ื™ืขืœื” ืœืš ืœื”ื•ืคื™ืข ื‘ืคื ื™ ืืœืฃ ืžืฉืชืžืฉื™ื, ื‘ืขื•ื“ ืฉ-CPC ืขื•ื–ืจ ืœื”ื‘ื™ืŸ ื›ืžื” ืชืฉืœื ืขื‘ื•ืจ ื›ืœ ืงืœื™ืง ืฉืžื•ื‘ื™ืœ ืœืืชืจ ืฉืœืš. ืฉื™ืขื•ืจ ื”ืงืœื™ืงื™ื (CTR) ืžืจืื” ืขื“ ื›ืžื” ื”ืงื”ืœ ืฉืœืš ืžื’ื™ื‘ ืœืชื•ื›ืŸ ืฉืœืš, ื•ืžื“ื“ ื”-CPA ื ื•ืชืŸ ืชื•ื‘ื ื” ืœื’ื‘ื™ ืขืœื•ืช ืœื›ืœ ืคืขื•ืœื” ืฉืžื‘ื•ืฆืขืช ื‘ืขืงื‘ื•ืช ื”ืžื•ื“ืขื”, ื›ืžื• ืจื›ื™ืฉื” ืื• ื”ืจืฉืžื”. ื”ื‘ื ืช ืžื“ื“ื™ื ืืœื” ืžืืคืฉืจืช ืœืš ืœื”ื‘ื™ืŸ ืžื” ืขื•ื‘ื“ ื‘ืงืžืคื™ื™ืŸ ื•ืžื” ื“ื•ืจืฉ ืฉื™ืคื•ืจ, ื•ื›ืš ืœื‘ืฆืข ื”ืชืืžื•ืช ืœื”ืฉื’ืช ืชื•ืฆืื•ืช ื˜ื•ื‘ื•ืช ื™ื•ืชืจ.

ืื•ืคื˜ื™ืžื™ื–ืฆื™ื” ืฉืœ ืžืกืขื•ืช ื”ืคืจืกื•ื ืฉืœืš ื‘ืคื™ื™ืกื‘ื•ืง: ืื™ืš?

ื›ื“ื™ ืœื”ื‘ื˜ื™ื— ืฉืžืกืข ื”ืคืจืกื•ื ืฉืœืš ื™ื”ื™ื” ืืคืงื˜ื™ื‘ื™ ื›ื›ืœ ื”ืืคืฉืจ, ื™ืฉ ืœื‘ืฆืข ืื•ืคื˜ื™ืžื™ื–ืฆื™ื” ืžืชืžืฉื›ืช. ืื•ืคื˜ื™ืžื™ื–ืฆื™ื” ื›ื•ืœืœืช ื”ืชืืžืช ื”ืงื”ืœ, ืฉื™ื ื•ื™ื™ ืงืจื™ืื™ื™ื˜ื™ื‘, ืขื“ื›ื•ืŸ ืชืงืฆื™ื‘ ื•ื”ืชื ืกื•ืช ืขื ืคื•ืจืžื˜ื™ื ืฉื•ื ื™ื. ืœื“ื•ื’ืžื”, ืื ืžื“ื“ ื”-CTR ื ืžื•ืš, ื™ื™ืชื›ืŸ ืฉืชืฆื˜ืจืš ืœืฉืคืจ ืืช ื”ื›ื•ืชืจืช ืื• ื”ืชืžื•ื ื”. ืื ื”-CPC ื’ื‘ื•ื”, ืื•ืœื™ ืชื‘ื—ืŸ ืงื”ืœ ืฉื•ื ื” ืื• ืชืชืื™ื ืืช ื”ืžืกืจ. ืคื™ื™ืกื‘ื•ืง ื’ื ืžืฆื™ืขื” ื›ืœื™ื ื›ืžื• "Dynamic Ads" ื”ืžืืคืฉืจื™ื ืœื”ืฆื™ื’ ืžืกืคืจ ื’ืจืกืื•ืช ืฉืœ ืชื•ื›ืŸ ื”ืžื•ื“ืขื” ื•ื‘ื›ืš ืœื”ืชืื™ื ืืช ื”ืคืจืกื•ื ื‘ื–ืžืŸ ืืžืช ืœืงื”ืœ ืฉืœืš.

ื™ืฆื™ืจืช ืื™ื–ื•ืŸ: ืชืงืฆื™ื‘ ืœืžื•ื“ืขื•ืช ื”ืคื™ื™ืกื‘ื•ืง ืฉืœืš

ื ื™ื”ื•ืœ ืชืงืฆื™ื‘ ื—ื›ื ื”ื•ื ื—ืœืง ื—ืฉื•ื‘ ื‘ื”ืฆืœื—ืช ืงืžืคื™ื™ื ื™ื ื‘ืคื™ื™ืกื‘ื•ืง. ื ื™ืชืŸ ืœื”ื’ื“ื™ืจ ืชืงืฆื™ื‘ ื™ื•ืžื™, ื—ื•ื“ืฉื™ ืื• ืœืคื™ ืงืžืคื™ื™ืŸ. ื—ืฉื•ื‘ ืœืงื‘ื•ืข ืกื›ื•ื ืจื™ืืœื™ ืฉื™ืืคืฉืจ ืœื”ื’ื™ืข ืœื—ืฉื™ืคื” ืžืกืคืงืช, ืืš ื™ืฉ ืœื–ื›ื•ืจ ืฉืคื™ื™ืกื‘ื•ืง ืคื•ืขืœืช ื‘ืžื•ื“ืœ ืฉืœ ืžื›ืจื–, ื•ื”ืชืงืฆื™ื‘ ื™ื›ื•ืœ ืœื”ืฉืชื ื•ืช ื‘ื”ืชืื ืœืชื—ืจื•ืช. ืžืขืงื‘ ืจืฆื™ืฃ ืื—ืจื™ ื”ืชืงืฆื™ื‘ ืžืืคืฉืจ ืœื‘ืฆืข ื”ืชืืžื•ืช ื‘ืžื™ื“ืช ื”ืฆื•ืจืš, ื›ืš ืฉื”ืคืจืกื•ื ื™ืžืฉื™ืš ืœื”ื•ืคื™ืข ื‘ืคื ื™ ื”ืงื”ืœ ื”ื ื›ื•ืŸ ื‘ื–ืžืŸ ื”ืžืชืื™ื ื•ื‘ืื•ืคืŸ ืขืงื‘ื™.

ื”ืื ืœื ื”ื’ื™ืข ื”ื–ืžืŸ ืœืฆืœื•ืœ ืœืชื•ืš A/B Testing?

A/B Testing ื”ื•ื ืื—ื“ ื”ื›ืœื™ื ื”ื—ืฉื•ื‘ื™ื ื‘ื™ื•ืชืจ ืœืฉื™ืคื•ืจ ื”ืงืžืคื™ื™ืŸ ืฉืœืš. ื”ื•ื ืžืืคืฉืจ ืœืš ืœื™ืฆื•ืจ ื’ืจืกืื•ืช ืฉื•ื ื•ืช ืฉืœ ื”ืžื•ื“ืขื•ืช (ื›ืžื• ื›ื•ืชืจืช, ืชืžื•ื ื”, ืงืจื™ืื” ืœืคืขื•ืœื”) ื•ืœื”ื‘ื™ืŸ ืื™ื–ื• ื’ืจืกื” ืขื•ื‘ื“ืช ื‘ืฆื•ืจื” ื”ื˜ื•ื‘ื” ื‘ื™ื•ืชืจ. ื”ื‘ื“ื™ืงื•ืช ืขื•ื–ืจื•ืช ืœืš ืœื”ื›ื™ืจ ืืช ื”ืงื”ืœ ืฉืœืš ื˜ื•ื‘ ื™ื•ืชืจ, ืœืจืื•ืช ืื™ื–ื” ืกื•ื’ ืชื•ื›ืŸ ืžื ื™ื‘ ืืช ื”ื‘ื™ืฆื•ืขื™ื ื”ื’ื‘ื•ื”ื™ื ื‘ื™ื•ืชืจ ื•ืœื‘ืฆืข ืื•ืคื˜ื™ืžื™ื–ืฆื™ื” ืฉืžื•ื‘ื™ืœื” ืœืชื•ืฆืื•ืช ืžืฉื•ืคืจื•ืช ื•ืœืขืœื•ื™ื•ืช ื ืžื•ื›ื•ืช ื™ื•ืชืจ.

ื”ืฉืคืขืช ื”ืืœื’ื•ืจื™ืชื ืฉืœ ืคื™ื™ืกื‘ื•ืง ืขืœ ื”ืžื•ื“ืขื•ืช ืฉืœืš

ื”ืืœื’ื•ืจื™ืชื ืฉืœ ืคื™ื™ืกื‘ื•ืง ืงื•ื‘ืข ืื™ืœื• ืžื•ื“ืขื•ืช ื™ื•ืคื™ืขื• ื‘ืคื™ื“ ืฉืœ ื”ืžืฉืชืžืฉื™ื ื•ื‘ืื™ื–ื• ืชื“ื™ืจื•ืช. ื”ืืœื’ื•ืจื™ืชื ื ื•ืขื“ ืœื™ื™ืฆืจ ื—ื•ื•ื™ื” ืื™ืฉื™ืช ื•ืื™ื›ื•ืชื™ืช ืœื›ืœ ืžืฉืชืžืฉ, ื›ืš ืฉืœืžื•ื“ืขื•ืช ืฉืœืš ื™ืฉ ืกื™ื›ื•ื™ ื’ื‘ื•ื” ืœื”ื•ืคื™ืข ืื ื”ืŸ ืžืงื‘ืœื•ืช ืžืขื•ืจื‘ื•ืช ื—ื™ื•ื‘ื™ืช ื•ืžืฆื™ืขื•ืช ืชื•ื›ืŸ ืจืœื•ื•ื ื˜ื™. ื—ืฉื•ื‘ ืœื™ืฆื•ืจ ืชื•ื›ืŸ ืฉืขื•ื ื” ืขืœ ื”ืฆื™ืคื™ื•ืช ืฉืœ ื”ืงื”ืœ ื•ืžืขื•ืจืจ ืื™ื ื˜ืจืืงืฆื™ื” โ€“ ื›ืš ื”ืืœื’ื•ืจื™ืชื ื™ืงื“ื ืืช ื”ืžื•ื“ืขื•ืช ืฉืœืš ืœืงื”ืœ ืจื—ื‘ ื™ื•ืชืจ.

ื”ืชื’ื‘ืจื•ืช ืขืœ ืืชื’ืจื™ื ื ืคื•ืฆื™ื ื‘ืคืจืกื•ื ื‘ืคื™ื™ืกื‘ื•ืง

ื”ืคืจืกื•ื ื‘ืคื™ื™ืกื‘ื•ืง ืžืœื•ื•ื” ื‘ืืชื’ืจื™ื ื›ืžื• ืขืœื•ื™ื•ืช ื’ื‘ื•ื”ื•ืช, ืชื—ืจื•ืช ืขืœ ืงื”ืœื™ื ืžืกื•ื™ืžื™ื ื•ืฉื™ื ื•ื™ื™ื ื‘ืืœื’ื•ืจื™ืชื. ืขื ื–ืืช, ื ื™ืชืŸ ืœื”ืชืžื•ื“ื“ ืขื ืืชื’ืจื™ื ืืœื• ืขืœ ื™ื“ื™ ื‘ื™ืฆื•ืข ืื•ืคื˜ื™ืžื™ื–ืฆื™ื” ืงื‘ื•ืขื”, ื ื™ืชื•ื— ืžื“ื“ื™ื ื•ืฉื™ืžื•ืฉ ื‘ื›ืœื™ื ืžืชืงื“ืžื™ื ืฉืœ ืžื™ืงื•ื“. ืชื›ื ื•ืŸ ื ื›ื•ืŸ ื•ื‘ื™ืฆื•ืข ืฉื•ื˜ืฃ ืฉืœ ืฉื™ืคื•ืจื™ื ืžืืคืฉืจื™ื ืœืš ืœืฉืžื•ืจ ืขืœ ื™ืฆื™ื‘ื•ืช ื”ืงืžืคื™ื™ืŸ ื•ืœื”ืคื•ืš ืืช ื”ืคืจืกื•ื ืœืจื•ื•ื—ื™ ื™ื•ืชืจ.

ื—ืงื™ืจืช ืกื™ืคื•ืจื™ ื”ืฆืœื—ื”: ืžื™ ืžื ืฆื— ืขื ืžื•ื“ืขื•ืช ืคื™ื™ืกื‘ื•ืง?

ืื—ื“ ื”ื™ืชืจื•ื ื•ืช ื”ื’ื“ื•ืœื™ื ื‘ืœื™ืžื•ื“ ืกื™ืคื•ืจื™ ื”ืฆืœื—ื” ื‘ืคืจืกื•ื ืžืžื•ืžืŸ ื‘ืคื™ื™ืกื‘ื•ืง ื”ื•ื ื”ื™ื›ื•ืœืช ืœื”ื‘ื™ืŸ ืžื” ืขื•ื‘ื“ ื‘ืžืฆื™ืื•ืช ื•ื›ื™ืฆื“ ืžื•ืชื’ื™ื ืฉื•ื ื™ื ื”ืฆืœื™ื—ื• ืœื”ืฉื™ื’ ืชื•ืฆืื•ืช ืžืจืฉื™ืžื•ืช. ืœื“ื•ื’ืžื”, ืขืกืงื™ื ืงื˜ื ื™ื ืฉื”ืฉืชืžืฉื• ื‘ืืกื˜ืจื˜ื’ื™ื•ืช ืžื™ืงื•ื“ ื™ืฆื™ืจืชื™ื•ืช ื•ืžื•ื“ืขื•ืช ืžื‘ื•ืกืกื•ืช-ืชื•ื›ืŸ ื”ืฆืœื™ื—ื• ืœื‘ืกืก ืงื”ืœ ื ืืžืŸ ื•ืืฃ ืœื”ื’ื“ื™ืœ ืืช ืžื›ื™ืจื•ืชื™ื”ื ื‘ืชื•ืš ืคืจืง ื–ืžืŸ ืงืฆืจ. ืžื•ืชื’ื™ื ืžืฆืœื™ื—ื™ื ืžืงืคื™ื“ื™ื ืœื‘ืฆืข A/B Testing ื•ืœืฉืœื‘ ืกื™ืคื•ืจื™ื ื•ื™ื–ื•ืืœื™ื™ื ืžืจื’ืฉื™ื ื”ืžื•ืฉื›ื™ื ืืช ืขื™ื ื™ ื”ืžืฉืชืžืฉื™ื ื•ืžื’ื‘ื™ืจื™ื ืืช ืžืขื•ืจื‘ื•ืชื. ืกื™ืคื•ืจื™ ื”ืฆืœื—ื” ืžืžื—ื™ืฉื™ื ืืช ื”ื—ืฉื™ื‘ื•ืช ืฉืœ ืžื™ืงื•ื“ ืžื“ื•ื™ืง, ืชื•ื›ืŸ ืื™ื›ื•ืชื™ ื•ืฉื™ืžื•ืฉ ื—ื›ื ื‘ื›ืœื™ ื”ืคืจืกื•ื ืฉืœ ืคื™ื™ืกื‘ื•ืง. ื‘ื—ื™ื ืช ื”ืงืžืคื™ื™ื ื™ื ืฉื”ืฆืœื™ื—ื• ืžืืคืฉืจืช ืœืขืกืงื™ื ื—ื“ืฉื™ื ืœืงื‘ืœ ื”ืฉืจืื” ื•ืœื‘ื ื•ืช ืืกื˜ืจื˜ื’ื™ื•ืช ื—ื–ืงื•ืช ื•ืžื•ื›ื—ื•ืช ืฉืžื ื™ื‘ื•ืช ืชื•ืฆืื•ืช ื“ื•ืžื•ืช.

ืžื‘ื˜ ืงื“ื™ืžื”: ื”ืขืชื™ื“ ืฉืœ ืคืจืกื•ื ืžืžื•ืžืŸ ื‘ืคื™ื™ืกื‘ื•ืง

ื”ืขืชื™ื“ ืฉืœ ืคืจืกื•ื ืžืžื•ืžืŸ ื‘ืคื™ื™ืกื‘ื•ืง ืฆื•ืคืŸ ื—ื™ื“ื•ืฉื™ื ืžืฉืžืขื•ืชื™ื™ื ืœืื•ืจ ื”ืชืคืชื—ื•ืชื ืฉืœ ื›ืœื™ื ื˜ื›ื ื•ืœื•ื’ื™ื™ื ื—ื“ืฉื™ื, ื›ืžื• ื‘ื™ื ื” ืžืœืื›ื•ืชื™ืช (AI) ื•ืื•ื˜ื•ืžืฆื™ื” ืฉื™ื•ื•ืงื™ืช. ื›ื›ืœ ืฉืคื™ื™ืกื‘ื•ืง ืžืชืงื“ืžืช, ื™ื›ื•ืœื•ืช ื”ืžื™ืงื•ื“ ื•ื”ื”ืชืืžื” ื”ืื™ืฉื™ืช ื”ื•ืœื›ื•ืช ื•ืžืฉืชืคืจื•ืช, ื•ืžืืคืฉืจื•ืช ืœืขืกืงื™ื ืœื™ืฆื•ืจ ืžืกืขื•ืช ืคืจืกื•ื ื“ื™ื ืžื™ื™ื ื•ืžืฉื•ืœื‘ื™ื. ื”ืชืงื“ืžื•ืช ื–ื• ืžืืคืฉืจืช ื ื™ืชื•ื— ืžืขืžื™ืง ื™ื•ืชืจ ืฉืœ ื”ืชื ื”ื’ื•ืช ื”ืžืฉืชืžืฉื™ื ื•ืฉื™ืžื•ืฉ ื‘ื ืชื•ื ื™ื ืœืฆื•ืจืš ืื•ืคื˜ื™ืžื™ื–ืฆื™ื” ืžื”ื™ืจื” ื•ืืคืงื˜ื™ื‘ื™ืช. ื‘ื ื•ืกืฃ, ื›ืœื™ื ืžืชืงื“ืžื™ื ืœื ื™ื”ื•ืœ ืชืงืฆื™ื‘ื™ื ื•ื ื™ื‘ื•ื™ ื”ืชื•ืฆืื•ืช ื™ืืคืฉืจื• ืœืžืคืจืกืžื™ื ืœื”ืฉืงื™ืข ื‘ืฆื•ืจื” ืžื•ืฉื›ืœืช, ื•ื›ืš ืœืฉืคืจ ืืช ื™ื—ืกื™ ื”ื”ืžืจื”. ื”ืชื—ื–ืงื•ืช ื”ืืœื’ื•ืจื™ืชืžื™ื ืฉืœ ืคื™ื™ืกื‘ื•ืง ื•ื”ืฉื™ืžื•ืฉ ื”ื’ื•ื‘ืจ ื‘-AI ืฆืคื•ื™ื™ื ืœืฉืคืจ ืืช ื”ื“ื™ื•ืง ื‘ื”ื’ืขื” ืœืงื”ืœื™ื, ื•ืœื™ืฆื•ืจ ื—ื•ื•ื™ื•ืช ืคืจืกื•ืžื™ื•ืช ืฉืžื•ืชืืžื•ืช ืœืฆืจื›ื™ื ื”ืื™ืฉื™ื™ื ืฉืœ ื›ืœ ืžืฉืชืžืฉ.


ืกื™ื›ื•ื

ืคืจืกื•ื ืžืžื•ืžืŸ ื‘ืคื™ื™ืกื‘ื•ืง ืžื”ื•ื•ื” ื›ื™ื•ื ื›ืœื™ ืžืจื›ื–ื™ ื‘ืืจื’ื– ื”ื›ืœื™ื ืฉืœ ื›ืœ ืžืฉื•ื•ืง ื“ื™ื’ื™ื˜ืœื™. ืขื ื™ื›ื•ืœื•ืช ืžื™ืงื•ื“ ืžื“ื•ื™ืงื•ืช, ืคื•ืจืžื˜ื™ื ืžื’ื•ื•ื ื™ื, ื•ื›ืœื™ื ืžืชืงื“ืžื™ื ืœืื•ืคื˜ื™ืžื™ื–ืฆื™ื”, ืคื™ื™ืกื‘ื•ืง ืžืฆื™ืขื” ืœืขืกืงื™ื ืคืœื˜ืคื•ืจืžืช ืคืจืกื•ื ื™ืขื™ืœื” ื•ืžืชื•ื—ื›ืžืช ืœื”ื’ื“ืœืช ื—ืฉื™ืคื” ื•ืœืฉื™ืคื•ืจ ื”ืžืจื•ืช. ื”ืฉื™ืžื•ืฉ ื‘ืžื•ื“ืขื•ืช ืžืžื•ืžื ื•ืช ื‘ืคื™ื™ืกื‘ื•ืง ืžืืคืฉืจ ืœืขืกืงื™ื ืœื”ืชื—ื‘ืจ ืœืงื”ืœ ื™ืขื“ ืžืžื•ืงื“, ืœื™ืฆื•ืจ ืื™ื ื˜ืจืืงืฆื™ื” ืื™ื›ื•ืชื™ืช ืขื ื”ืœืงื•ื—ื•ืช ื•ืœื”ืฉื™ื’ ืชื•ืฆืื•ืช ืื•ืจื’ื ื™ื•ืช ื™ืฆื™ื‘ื•ืช ืœืื•ืจืš ื–ืžืŸ. ืขืœ ื™ื“ื™ ื‘ื ื™ื™ืช ืงืžืคื™ื™ื ื™ื ืืกื˜ืจื˜ื’ื™ื™ื, ื ื™ื”ื•ืœ ื—ื›ื ืฉืœ ืชืงืฆื™ื‘, ื‘ื™ืฆื•ืข A/B Testing ืžืชืžืฉืš, ื•ื ื™ืชื•ื— ืžื“ื“ื™ื โ€“ ืขืกืงื™ื ื™ื›ื•ืœื™ื ืœื”ื‘ื˜ื™ื— ื”ืฆืœื—ื” ืืžื™ืชื™ืช ื‘ื–ื™ืจื” ื”ื“ื™ื’ื™ื˜ืœื™ืช.

ื”ืขืžื•ื“ ืฉืœืš ืขืœ ืคืจืกื•ื ืžืžื•ืžืŸ ื‘ืคื™ื™ืกื‘ื•ืง ื™ื•ื›ืœ ืœื”ืขื ื™ืง ืœืžืฉืชืžืฉื™ื ืžื™ื“ืข ืžืงื™ืฃ, ืžืขืžื™ืง ื•ืคืจืงื˜ื™ ืœืฉื™ืžื•ืฉ ื‘ืคืœื˜ืคื•ืจืžื”, ืชื•ืš ืžืขื ื” ืขืœ ื”ืฉืืœื•ืช ื”ืžืจื›ื–ื™ื•ืช ื•ื™ืฆื™ืจืช ืขืจืš ืืžื™ืชื™ ืœืงื™ื“ื•ื ื”ืขืกืง ืฉืœื”ื.

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